[intro]In this guide, you can learn all about Seb AI – who he is, what he does, and most importantly, how he can help you formulate an excellent SEO strategy for your EKM online shop. [/intro]

Who is Seb AI?

Seb AI is your new AI SEO expert, working behind the scenes to improve your rankings and drive more traffic to your EKM online shop. Think of Seb AI as your dedicated SEO team member. 

How does Seb AI work?

Every month, Seb AI follows a proven four-week cycle to steadily grow your rankings and traffic: This systematic approach ensures all essential aspects of SEO, including planning, execution, and reporting, are covered comprehensively each month. Seb AI offers an array of advanced capabilities designed to streamline your SEO efforts, such as:

  • Monthly Website Optimisation: Focuses on refining up to three website pages per month, combining in-depth keyword research with high-quality content creation.
  • Content Creation: Produces a tailored blog post per month, utilising comprehensive keyword research to align with high-impact search terms.
  • SEO Performance Reports: Delivers monthly reports that synthesize trends from Google Analytics, Search Console, and keyword rankings to guide data-informed strategies.
  • Google Business Profile: Business description optimisation, post creation and reviews monitoring. 
  • Citation Building: Prioritises enhancing your local search presence using targeted citation strategies.

A key part of this process is the Approval Centre. This is where you’ll review new website copy, blog posts, and Google Business Profile updates – and where you can give Seb AI feedback.

Content Creation Process

Seb AI prioritizes SEO-focused content creation by analysing keyword opportunities and drafting one high-quality blog post per month, designed to align your site with the most relevant search engine trends. In the background, Seb AI also handles minor technical changes – things like meta tags, headings and image alt text. These updates don’t require your approval, as they won’t change how your site looks or feels, but they play an important role in improving your rankings.

Performance Metrics and Local SEO

Maintaining a consistent online presence is key. Seb AI supplies actionable monthly performance reports while also utilizing citation-building tactics to enhance your local SEO rankings. Whenever updates or approvals are needed, Seb AI will email you. It’s important to keep an eye on your inbox to stay up to date and make the most of Seb AI’s work.

Week-by-Week Breakdown of Seb AI's Four-Week Cycle

Week 1: Strategy Planning & Approval: Seb AI prepares an SEO task plan for the upcoming month and seeks your feedback via the Approval Centre. 

Week 2: On-Site Optimisation: Implements approved changes, publishes content, and drafts a blog post along with weekly Google updates for your review.

Week 3: Google Business Profile Management: Oversees the optimisation of your Google Business Profile and ensures customer reviews are managed effectively.

Week 4: Reporting & Planning Ahead: Provides a detailed report covering completed tasks and performance metrics, while outlining strategies for the coming month.

Chatting to Seb AI

1. You can open Seb AI’s chat window from the icon in the bottom left-hand corner of your EKM SEO account:

2. There, you can ask questions or enter keywords, and Seb AI will locate the relevant support guide to help you:

Frequently Asked Questions

How is my SEO going?

There are a few easy ways to check in on your SEO progress:

You’ll also receive a monthly SEO report by email that gives you a clear summary of your performance, so keep an eye on your inbox.

What changes are made to my website each month?

Each month, Seb AI follows a four-week cycle, which usually includes:

  • Optimising 3 pages on your website
  • Suggesting a new blog post
  • Suggesting and applying updates to your website copy
  • Working on your Google Business Profile (if it’s connected)

What actions are completed?

For the 3 pages Seb AI optimises each month, he will carry out as many improvements as possible, like updating headings, title tags, meta descriptions, and content. However, Seb AI can’t execute tasks like:

  • Improving page speed
  • Making complex structural changes
  • Doing advanced internal linking.

Will I receive a monthly report?

Seb AI will create and send you a monthly report showing your performance. You’ll get your first report about a month after you sign up, and then a new report will be sent to you every month.

How can I see my past approvals?

Have a look at the Changelog. There, you’ll find a record of all past approvals and changes made to your EKM online shop.

[more]

[/more]

[contact]If you need our help with your EKM online shop, contact your Ecommerce Expert, Account Manager, or the Customer Support Team, who can point you in the right direction. Our opening hours are 9 am - 5.30 pm Monday to Friday, for telephone calls, live chats, and emails. Outside of these hours, you can leave a message for us in the live chat window or email support@ekm.com, and we will answer as soon as possible. If you'd like to suggest a feature or an upgrade on any of the EKM platforms, please let us know on the EKM Suggestions Board. [/contact]