[intro]When you have completed your EKM online shop and filled it with content, Categories and Products, your next step is to optimise it to make it easier for search engines to identify and as a result, where to display within search engine results. This Guides will take you through the various different steps you can take to improve the SEO of your EKM online shop.
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| 50 Ideas for your EKM online shop Blog | In this guide, you’ll find a list of ideas for blog posts to help you populate the blog on your EKM online shop with quality content to encourage sales and increase brand awareness. |
| Adding Clarity to your EKM online shop | In this guide, you’ll learn how to install Clarity on your EKM online shop, which is used to analyse your online traffic and can help you improve your sales. |
| Alt Text on Images | It's essential that you add Alt Text to the Design Images on your EKM online shop so that search engines can tell what they're looking at, as well as making your shop friendlier for visually impaired customers. |
| Analytics on your EKM online shop | If your shop is on the Standard, Advanced, Evolve or Pro tiers of service, you will be able to use Analytics to see your best and worst selling Products, order totals and much more. |
| Blogging for SEO | When you've created a blog to promote your EKM online shop, you'll need to know how best to write your content so it's most beneficial not just for your visitors, but also for search engines too. |
| Checking your Google Tags | In this Guide, you'll learn how to check that your Google Tags are correctly configured and trigger when customers visit your EKM online shop. |
| Configuring your Google Tags | When you have completed this guide, you will have created and configured Google Tags to feed data to your G4A account. |
| Creating Exploration Reports on GA4 | In this guide, you’ll learn how to set up a report in GA4 where you can see which URLs have referred to your domain. By following these steps, you can also set up other custom exploration reports that you can use to monitor the traffic on your EKM online shop. |
| EKM SEO | Here, you'll find a list of all of the guides for the EKM SEO platform. |
| Linking Google Analytics to your EKM online shop | Whilst this is not strictly SEO, it's recommended that you use Google Analytics to monitor the traffic on your EKM online shop, as the data from this can go a long way in helping your craft your content to be the most beneficial for your customers. |
| Missing Pages | In this Guide, you can learn about Missing Pages alerts in the Analytics tab of your EKM online shop, what causes these alerts, and how to resolve them. |
| Opening a Google Tag Manager Account | When you have completed this Guide, you will have opened a Google Tag Manager account linked to your EKM online shop on G4A. |
| Submitting your EKM online shop to Bing | For those internet users who don't use Google, you need to make sure you submit your shop to Bing too. |
| Submitting your EKM online shop to Google | Submitting your EKM online shop directly to Google will help it display in search engine results faster than waiting for it to be listed organically. This Guide explains what steps you need to take. |
| URL Structure | Understanding the URL structure of your EKM online shop can help you learn how the platform works in relation to how your content is displayed. |
| What Attributes does EKM submit to Google Shopping? | When you have opened a Google Merchant Centre account, this Guide walks you through the Product details which are included in your Google Product Feed. |
| Your Clarity Dashboard | This guide explains where to access the different kinds of data available on the Clarity Dashboard. |
[contact]If you need our help with your EKM online shop, contact the Customer Support Team, who can point you in the right direction. Our opening hours are 9 am - 5.30 pm Monday to Friday, for telephone calls, live chats, and emails. Outside of these hours, you can leave a message for us in the live chat window or email support@ekm.com, and we will answer as soon as possible. If you'd like to suggest a feature or an upgrade on any of the EKM platforms, please let us know on the EKM Suggestions Board. [/contact]