[intro] As your EKM online shop is on a hosted platform, some SEO practices that are often recommended aren’t applicable because our Development Team has already done the hard work for you. In this Guide, you’ll find out what tasks have already been completed on your EKM online shop.[/intro]
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Traditional, On-Site SEO - also known as ‘technical SEO’ - practices are mostly redundant on the EKM online shop platform because, unlike a website that has been coded from scratch, your shop structure has already been built for you by our Development Team. In this Guide, we’ll detail the SEO practices which are often recommended within the SEO industry that are not relevant to your EKM online shop.
Header/H1 Tags
‘H’ stands for heading, as in a header above or within some text and 1 is the number of importance. H1 should be the main heading - or title - on a page, with H2 being a subheading and so on. H1s need to include an obvious summary of what the page is about, like a newspaper headline. Header tags are used to outline page content for the likes of assistive technologies that allow visually impaired users to browse the internet. When search engine bots crawl your EKM online shop, they look at the H1 tags before any other text on the page.
Although header/H1 tags aren’t as relevant as they once were in the world of SEO - and especially on a hosted platform like EKM - they are still included as standard on the EKM online shop. This is because our Development Team has ensured that every Product Page has the H1 tag set as the Product name, so search engine bots quickly understand the page's content. Therefore you don’t need to make amendments to your H1 tags as these have already been included on the platform for you.
Robots.txt
A robots.txt file is what tells search engines which pages of your EKM online shop to crawl and which to ignore. Obviously, you need the search engines to look at all of your shop content - including Webpages, Category and Product Pages - but you don’t need it to crawl the Checkout Flow. Our Development Team has already built a robots.txt file for you. Simply type the following into your browser’s address bar, replacing [domainname.co.uk] with the domain name of your EKM online shop:
[domainname.co.uk]/robots.txt
You can then submit that URL to the different search engines to identify which content on your EKM online shop needs to be visible in search engine results.
XML Sitemap
A Sitemap is used to tell search engines about their site content, listing all of the different pages and their URLs, plus all of the data assigned to each, such as any applied metadata, when the pages were created or last updated, how important each page is and how it relates to the other content on your EKM online shop. Sitemaps help search engines learn about a shop’s structure and content, and as a result, can help you become more visible in search engine results.
Our Development Team has already created a Sitemaps.org standard XML Sitemap of your shop for you. To see it, simply type the following into your browser’s address bar, replacing [domainname.co.uk] with the domain name of your EKM online shop:
[domainname.co.uk]/sitemap.xml
You can then submit that URL to the different search engines to help them identify the structure and content of your EKM online shop.
Product Feed
Product Feeds are used to submit the details of all of your Products to platforms such as Google Shopping and for some online advertising campaigns. You can find your Product Feed in the Google Tools feature on your EKM online shop.
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[contact] If you need our help with your EKM online shop, contact your Account Manager or Customer Support, who will be able to point you in the right direction. We're open from 8am-6pm weekdays and 9am-5.30pm on the weekends. If you'd like to suggest a feature or an upgrade on any of the EKM platforms, please let us know on the EKM Suggestions board. If you have a non-account specific question ask the EKM Team, join us in EKM Community. [/contact]